Marketing Data Tools

Google Analytics:

  1. Introduction to Google Analytics: Understanding the interface, main sections, and purpose of Google Analytics.

  2. Setting up Google Analytics: How to create an account, install tracking code, and set up data filters.

  3. Understanding Audience Reports: Analyzing demographic, interest, behavior, and technology data about website visitors.

  4. Acquisition Reports: Understanding how users arrive at your website.

  5. Behavior Reports: Analyzing what users do on your website.

  6. Conversion Reports: Understanding how users complete specific actions on your website.

  7. Real-Time Reporting: Monitoring activity on your site in real time.

  8. Integrating Google Analytics with Google Ads: Understanding the benefits of linking Google Analytics and Google Ads accounts.

  9. Campaign Tracking: How to set up and track marketing campaigns in Google Analytics.

  10. Advanced Topics: Exploring advanced topics like custom dimensions, event tracking, and A/B testing.

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